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De-Ugly

Classified ads are a great way to get your product or service out there for all to see.There are thousands of ad sites to pick from so before placing your ad you must  First pick the ad site.

Chose the sites that works for you, usually the sites with the most to offer gets the most traffic.

Some sites allow you to become a member offering options such as:  add a photo, files, comments, weekly tracking reports, ad edit or enhancements, discounts for paid ads, extended time duration or message boards, blogs and hyper links.

Free ads are great but some times paying a small fee on one of the bigger sites is just as beneficial or better than placing 100 free ads on different smaller sites, more traffic and it takes time to place a 100 ads. most of the smaller sites only run your ad for a short time and give you no notification of when they get pulled or if any one views them.

You have found your site, now you must prepare your ad. Take your time, think of your product or service.

What exactly are you offering?

Have you heard the saying

“There’s no such thing as bad advertising”?

There is when placing classified ads.

If your not seen,Your not advertizing.

Two important things to think about are,

Title and Descr i ption.

Title- consists of two things, your

 statement and the action.

You want to grab the attention of your viewers ex: you are selling a car, so you may think the obvious thing for your title would be something like,

“CAR FOR SALE” no, no, no, three things wrong with this are,

 1} all caps.

 2} it’s the same as a hundred others.

 3} its boring why read on.

A more effective title would be,

“FOR SALE, well cared for car.”

The action “FOR SALE” the statement,

“well cared for car.”

This gives them no choice but to read on witch brings us to the next part of your ad.

 Descr i ption- This is where you explain the great things about the car,

ex:   1969 mustang, new tires, new paint, low mileage  $ 20,000 neg call 555-5555

There is nothing wrong with this however, if you were to say,

"Beautiful, 1969 candy apple red mustang hard top, new tires new paint low mileage and very well maintained. Yours for, $20.000 neg Call today at 555-5555   buymycar@mystag.com."

What car would you buy?

Four elements to keep in mind :

 Attention, Interest, Desire and Action.

Attention: This is very important. You will need to get your viewers attention. The best way to achieve this is a good ad headline. With the correct words, a headline can be made  very attractive, and generate veiwers attention. Do not use  characters other than normal alphabets or numbers ex: lots of {**#** !!!!**#**). Your veiwers will know it is just a gimmick to catch their eye.

Interest: You will need to generate interest with your ad descr i ption or your targeted viewers will not bother to read your ad. List the things your product is offering that your competitors dont or what makes your product better than others.

Desire: You must create the desire to buy your product. Why buy your product? What are the benefits of buying yours with out putting down your competitors.

Action: contact details, the more details the more honest you will seem and the better chance of reaching you, phone, postal code, e-mail ect…

                 A few things to remember:

A} Correct spelling and punctuation is necessary. A badly, punctuated; Ad, with wlrong speeling con reealy ble a nuisacnce. od You thlink soo?

 B} Pictures are better than a thousand words. Bold, underlined or italicized text in your Ad descr i ption will enhance main points. Only for main points or you defete the main Objective.

C} Never shoot down your competitors your job is to point out the things that make your product the best not why there product sucks.

D} Be sure to scan the categories you may have the best outlined ad but if placed in the wrong spot its a waste of time.

E} Common mistake made"ALL CAPS"you may think this will make your ad stand out from the rest but in reality, it dose the opposite.

F} Very Important always check posting rules and follow them to the T, you can dump 50 ads only to return to your mail box to find they have been deleted or worse, Your band from posting.

G} Take your time, Let the ad do the work. if you use multiple ads, copy & paste.

H} Upgrade Long tearm posts with new info

when posible.

Good Luck Posting Your Next Ad

if there is some thing you would like to add  please leave a comment.